Associated Assessment Criteria for Exit Level Outcome 1:
Strategies are contextualised within the socio, economic and political environment.
Strategies are appropriate to the product and to the markets.
Strategies are cohesive and developed logically.
Strategies are developed to be implemented within appropriate media and time constraints.
Associated Assessment Criteria for Exit Level Outcome 2:
Implementation is smooth and problems are addressed appropriately.
Assessment of implementation is ongoing.
Implementation is appropriate and effective.
Associated Assessment Criteria for Exit Level Outcome 3:
Contextualisation is valid and substantive.
Assessments are appropriate and accurate.
Description of contexts and environments are appropriate and valid.
Associated Assessment Criteria for Exit Level Outcome 4:
Research is contextualised within the brand and market environments.
Research is substantive and valid.
Research is conducted and collated in an appropriate structure.
Collations and assessment of research are appropriate.
Associated Assessment Criteria for Exit Level Outcome 5:
Briefs are clear, coherent and appropriate to the strategy.
Management is efficient and effective.
Assessments are valid and substantive.
Associated Assessment Criteria for Exit Level Outcome 6:
Collected research is appropriate and has been used effectively to support the argument.
Structure is appropriate, clear and valid.
Argument is clear, substantive and presented logically.
Argument acknowledges appropriate historical precedent.
Associated Assessment Criteria for Exit Level Outcome 7:
Assessments are valid and accurate.
Assessments are contextualised appropriately.
Recommendations are appropriate and cohesive.
Development is conceptual and original.
Associated Assessment Criteria for Exit Level Outcome 8:
Definition and description of opportunities and strategies are accurate and substantive.
Identification of opportunities and strategies is contextualised and appropriate.
Analyses are accurate and substantive.
Integrated Assessment:
Assessment Methods and Instruments:
Formative Assessment:
Learning and assessment are integrated. Continual formative assessment is required so that students are given feedback on their progress in the achievement of learning outcomes. The scheme of work includes assignments, real-world briefs, tests and an integrated programme portfolio based on the learning material and students are given feedback. The process is continuous and focuses on smaller sections of the work and limited numbers of outcomes.
Summative Assessment:
Summative assessment is concerned with the judgement of the learning in relation to the Exit Level Outcomes of the qualification. Such judgement must include integrated assessments which test the student’s ability to integrate the larger body of knowledge, skills and attitudes that are represented by the Exit Level Outcomes as a whole. Examinations, projects, reports or equivalent assessments, such as a portfolio of evidence, assess a representative selection of the outcomes practised and assessed. Summative assessment also tests the student’s ability to manage and integrate a large body of knowledge to achieve the stated outcomes of a module.
Integrated assessments will be designed to achieve:
An integration of the achievement of exit level outcomes in a way which demonstrates that the purpose of the qualification as a whole has been achieved.
The evaluation of learner performance which can provide evidence of applied competence.
Criterion-referenced assessment which is clearly explained to, and understood by, the students and which can be applied in the recognition of prior learning.
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