Associated Assessment Criteria for Exit Level Outcome 1:
Contextualise and assess a variety of brands and brand contexts within the South African economic and socio political environment.
Contextualisation is valid and substantive.
Assessments are appropriate and accurate.
Description of contexts and environments are appropriate and valid.
Associated Assessment Criteria for Exit Level Outcome 2:
Produce creative, strategic and conceptual solutions for complex briefs.
Solutions are valid and appropriate to the brief.
Solutions address a wide variety of complex problems raised by the brief.
Solutions are creative and original.
Concepts are valid and appropriate to the target markets.
Solutions are produced within specified media and time constraints.
Associated Assessment Criteria for Exit Level Outcome 3:
Produce appropriate research that contributes to the academic and professional fields pertinent to the creative application.
Research is contextualised within the brand and creative environments.
Research is substantive and valid.
Research is conducted and collated in an appropriate structure.
Collations and assessment of research are appropriate.
Associated Assessment Criteria for Exit Level Outcome 4:
Apply appropriate technological and computer skills in the process and production of a variety of projects.
Selected technologies and technological processes are appropriate to the concept and to the brief.
A wide range and variety of technologies and technological processes are used effectively.
Solutions are produced to an appropriate level of finish and completion.
A variety of projects have been produced effectively.
Associated Assessment Criteria for Exit Level Outcome 5:
Produce a theoretical and academic argument with appropriate structure.
Collected research is appropriate and has been used effectively to support the argument.
Structure is appropriate, clear and valid.
Argument is clear, substantive and presented logically.
Argument acknowledges appropriate historical precedent.
Associated Assessment Criteria for Exit Level Outcome 6:
Conceptualise appropriate solutions for branding, strategic and creative problems.
Effective and appropriate solutions are found for a wide variety of problems.
Complex problems have been identified, analysed and assessed accurately and appropriately.
Contextualisation of problems in accurate and substantive.
Conceptualisation is creative, original and ongoing.
Associated Assessment Criteria for Exit Level Outcome 7:
Develop an individual perspective and style within the creative application.
Creative and conceptual solutions are individually developed and original.
Contextualisation of the specific learner within the brand and creative environment is substantive and appropriate.
Solutions are of a consistently good standard at the same time as appropriately varied.
Associated Assessment Criteria for Exit Level Outcome 8:
Develop and define the architecture of a brand.
Definitions are valid and substantive.
Development is logical and creative.
Definitions and development is contextualised within the appropriate brand and target market environments.
Associated Assessment Criteria for Exit Level Outcome 9:
Apply strong critical and analytical skills and abilities in the development and assessment of creative solutions.
Analyses are appropriate and substantive.
Application of critical skills is constructive and appropriate.
Creative solutions are appropriate to the brief and context.
Creative solution development is logical and appropriately conceptual.
Associated Assessment Criteria for Exit Level Outcome 10:
Produce socially and ecologically responsible work that is appropriately contextualised within contemporary South Africa.
Solutions consider the social, economic and political environment of the country.
Solutions take into consideration the environment and are ecologically sustainable.
Solutions are appropriate to the visual, written and diverse culture of South Africa.
Integrated Assessment:
Formative Assessment:
Learning and assessment are integrated. Continual formative assessment is required so that students are given feedback on their progress in the achievement of learning outcomes. The scheme of work includes assignments, real-world briefs, tests and an integrated programme portfolio based on the learning material and students are given feedback. The process is continuous and focuses on smaller sections of the work and limited numbers of outcomes.
Summative Assessment:
Summative assessment is concerned with the judgment of the learning in relation to the Exit Level Outcomes of the qualification. Such judgment must include integrated assessments which test the student’s ability to integrate the larger body of knowledge, skills and attitudes that are represented by the Exit Level Outcomes as a whole. Examinations, projects, reports or equivalent assessments, such as a portfolio of evidence, assess a representative selection of the outcomes practiced and assessed. Summative assessment also tests the student’s ability to manage and integrate a large body of knowledge to achieve the stated outcomes of a module.
Integrated assessments will be designed to achieve:
An integration of the achievement of Exit Level Outcomes in a way which demonstrates that the purpose of the qualification as a whole has been achieved.
The evaluation of learner performance which can provide evidence of applied competence.
Criterion-referenced assessment which is clearly explained to, and understood by, the students and which can be applied in the recognition of prior learning.
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