1.1. Demonstrate the ability to plan and execute the seven steps of the public relations programme including specialised budget activities.
1.2. Demonstrate the ability to address problems in corporate, consultancy, public sector and non-profit contexts.
1.3. Apply the principles of budgetary control.
1.4. Demonstrate the ability to assess a given situation, plan and implement strategies to communicate with all stakeholders.
2.1. Analyse, produce and review articles and identify trends in the field of public relations.
* Plan, produce and control placement of corporate advertising.
* Apply all modern media techniques.
3.1. Demonstrate how the various communication theories affect the practice of public relations
3.2. Apply knowledge related to concepts and trends affecting the profession.
3.3. Apply proactive interventions to address changes in economic, political and social issues.
4.1. Execute interdepartmental functions in an organisation on a day-to-day basis.
4.2. Apply the principles of project management within the public relations context.
4.3. Apply professional people skills.
4.4. Demonstrate participative management techniques.
Integrated assessment:
a) Formative assessment:
Continuous learning progress assessment
Performance assessments tasks on an integrated variety of knowledge, skills and values.
b) Summative assessment:
Written examination of mastery of theoretical/academic component of learning
Portfolio assignments
Leave a Reply
You must be logged in to post a comment.