1. Appropriate management principles and techniques in a marketing context are identified, described and explained.
2. Conduct a situation analysis.
Report on the field study in line with recognised criteria e.g. mini-thesis/paper/technical report with practical application
3. Conduct a situation analysis.
The communication plan for the specialised context provides solutions t the problem realistically and clearly communicates both the problems and solutions.
4. Appropriate economic principles and techniques in a marketing context are identified, described and explained.
5. Use appropriate principles and techniques of management and financial accounting in marketing decisions.
6. Use appropriate principles and techniques to statistically analyse and interpret data for marketing decisions.
Integrated assessment:
Various forms of assessment are used such as learning, assignments, tests, case studies, practical projects and examinations as a summative form of assessment.
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