Learners must demonstrate an ability to consider a range of options and make decisions about:
Defining and describing the management process of planning, organizing, leading and controlling in a given context
Explaining and applying the processes of effective strategic planning and goal setting
Describing the systems approach to managing change and discuss the dimensions of diversity and change within an organization
Analysing the types of managerial decisions and power/authority
Interpretation of legal issues around the law of contracts, sale, lease, credit agreements, insurance, partnerships, labour law, negotiable instruments, agency, suretyship, trade marks, copyright, patents and the maintenance and promotion of the competitions act
Describing the marketing process including how to plan the marketing process and conduct a marketing audit
Setting marketing objectives and strategies
Discussing various marketing communication plans, including pricing and distribution
Designing and implementing a marketing planning system
Analysing the organization and selection criteria of a sales force
Develop and direct the sales force within the ethics of salesmanship
Evaluate the sales of a company in a given related situation
Integrated assessment
Because assessment practices must be open, transparent, fair, valid and reliable and ensure that no learner is disadvantaged in any way whatsoever, an integrated assessment approach is incorporated into the qualification.
Various forms of assessment are used, such as learning, assignments, case studies, projects, tests and examinations.
The IMM`s role, with regard to its education programmes, is that of an examining body. The Examiners are university academics and marketing specialists, who undertake the setting and marking of the various examination papers to required standards. The structure gives considerable attention to workplace application
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