Identify the theoretical and practical issues to be addressed in problems within the field of Business Management, and solve such problems using critical and creative thinking.
Communicate information and practical findings relating to the field of Business Management effectively, in both oral and written forms.
Integrated Assessment
Students are required to identify the key issues to be addressed in problems within the field of Business Management, and solve such problems using critical and creative thinking. They are also required to relate an organisation to its environment, and to demonstrate an appreciation of the role of the manager in addressing the various business functions in a competitive environment. They must also communicate information and practical findings relating to the broad field of Business Management effectively, in both oral and written forms.
This is achieved in an integrated form by the preparation and submission of two group case studies in each module. In attempting each case, the students are expected to demonstrate a sound understanding of the business situation portrayed in the case, and how the issues arising from there can only be addressed in an integrated, cross-disciplinary manner. Students must also be able to demonstrate their ability to integrate material relating to the cases from various sources; and their ability to deduce conclusions from the material gathered.
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