Communicate in a business environment
Demonstrate an understanding of Public Relations principles
Ensure good public Relations practices are applied in all activities related to this function in an organization
Deal with brand product and service promotions
Understand the target market
Handle a range of consumer complaints and resolve them
Meet performance standards
Communicate with all relevant staff to enhance teamwork
Monitor information flow and process data
Comply with legislation and rules in the Public Relations business
Understand the constraints and characteristics of various media
Ability to source expertise and resources to assist with information gathering and processing
Integrated Assessment:
The integrated assessment gives learners the ability to integrate concepts across the unit standards to achieve competency for the purpose of the qualification. Integrated assessment is to assess the quality of performance thinking and understanding. It is applicable to formative and summative assessment, which is both practical and theoretical. The integrated assessment must enable learners to display capabilities in integrating practical performance, concepts and theory.
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