Contributions made to the organizational public image (considering client requirements)
Best practices relevant to operational responsibilities are correctly identified
Strengths and areas for improvement in own learning are correctly identified in own learning and adequately evaluated
Strengths and areas for improvement in organizational Public Relations Management and practices are correctly evaluated
Customer needs and their identification to enable the production and demonstration of features, advantages and benefits
Product and service selling methods, techniques and principles
Marketing activities and the issues, roles and characteristics that affect them
Customer service providers and their interaction to establish satisfied customers by interpreting and meeting customer needs and all areas that impact on customer service levels
Marketing data, its analysis, interpretation and presentation to all stakeholders
Marketing strategies and marketing plans and the development and implementation.
Intergrated Assessment
In the assessment strategy as a whole, evidence must be demonstrated through a variety of options:
Formal written and where applicable oral examination / assessment will be made evident through both formative and summative assessment.
The learner is required to put together a portfolio of evidence which will act as proof of the learning that has taken place. This method of formative assessment will be required although it will not be measured or monitored by the assessors due to the mode of learning being distance education. Compilation of the portfolio as well as self tests through out the learning will provide evidence of development which will be assessed through the submission of assignments.
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