In particular assessors should check that the learner must demonstrate an ability to consider a range of options and make decisions about:
The articulation of vision into strategic marketing objectives and strategies then monitoring activity plans to meet objectives.
Performance criteria in terms of setting, collecting, comparing and providing feedback on performance.
Marketing Communications projects, their identification, evaluation, selection, management and review.
A range of products and services and their presentation in line with objectives and time frames.
Innovation as an important part of marketing and its successful implementation in an organisation.
Brand mix and the role viables and brand mix decision have on outcomes.
Marketing principles and ethics and the importance of promoting and integrating these into marketing policy.
Customer service levels, measurement and analysis and the design and implementation of customer service delivery systems.
Research requirement, their establishment and systems and the design of a research brief.
Marketing communication objectives, strategies, campaign and communications research process.
The marketing account team and its management process.
The creative marketing process, its development and implementation.
Integrated Assessment:
Because assessment practices must be open, transparent, fair, valid, reliable and ensure that no learner is disadvantaged in any way whatsoever, an integrated assessment approach is incorporated into the qualification.
As it is a Unit Standard based Qualification, both formative and summative assessment processes are accounted for.
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