In particular assessors should check that the learner must demonstrate an ability to consider a range of options and make decisions about:
Data gathering processes, it`s analysis and the drawing of conclusions and making recommendations.
How to get the best results from a team of marketers or service providers by monitoring and rectifying performance.
Project plans and their successful conclusion.
Communications models and strategies and the elements and processes.
Customer needs and their identification to enable the production and demonstration of features, advantages and benefits.
Training and coaching environment establishment and implementation.
Product and service selling methods, techniques and principles.
Brand influences and familiarity factors.
Financial statement analysis and evaluation.
Marketing activities and the issues, roles and characteristics that affect them.
Customer service providers and their interaction to establish satisfied customers by interpreting and meeting customer needs and all areas that impact on customer service levels.
Marketing data, it`s analysis; interpretation and presentation to all stakeholders.
Marketing Communications, processes and production, concepts and roles.
Marketing media and how to plan, buy and evaluate this.
Integrated Assessment:
Because assessment practices must be open, transparent, fair, valid, reliable and ensure that no learner is disadvantaged in any way whatsoever, an integrated assessment approach is incorporated into the qualification.
As it is a Unit Standard based Qualification, both formative and summative assessment processes are accounted for.
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