1. The learner will be able to:
Conduct basic market research and develop a framework for the implementation of the fundamental principles of marketing to the sales and service management of an organisation.
2. SPECIFIC ASSESSMENT CRITERIA
Determine whether the learner:
Understands the full extent of the relationships within the marketing system and the impact on an organisation.
Can conduct basic market research with relation to a defined set of products or services.
Can communicate effectively with consumers and is able to make market decisions based on their interpretation of consumer behaviour.
Is able to organise, structure and manage sales and marketing within a banking branch.
7. INTEGRATED ASSEGSSMENT
To ensure that all relevant material is effectively integrated, summative assessment integrating the cross-field and specific outcomes needs to be incorporated. Assessors must develop assessment instruments that adhere to the assessment criteria and adequately cover the exit-level outcomes in relation to the purpose of the qualification.
Assessment strategy
Continuous assessment by means of written assignments, projects, tests, case studies, seminars, tutorial exercises will be used to monitor learners’ progress and for remedial purposes.
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