244612-1-1 Alignment Matrix

244612-1-2 Welcome Note

244612-2-1 SayPro Lesson Write advertising copy

244612-2-2 SayPro Lesson SESSION 1. Assess media/channels for creative application.

244612-2-3 SayPro Lesson Weaknesses of Radio Advertising

244612-2-4 SayPro Lesson Television

244612-2-5 SayPro Lesson Telemarketing

244612-2-6 SayPro Lesson Magazines

244612-2-7 SayPro Lesson Social Media Channels

244612-2-8 SayPro Lesson Snap chat

244612-2-9 SayPro Lesson Get That Copy Right

244612-2-10 SayPro Lesson SESSION 2. Describe the impact of target market characteristics on creative options.

244612-2-11 SayPro Lesson Procedure

244612-2-12 SayPro Lesson Target Market

244612-2-13 SayPro Lesson Evaluate your decision.

244612-2-14 SayPro Lesson Characteristics of a Target Market

244612-2-15 SayPro Lesson impact of trends in target markets

244612-2-16 SayPro Lesson Segmentation strategies

244612-2-17 SayPro Lesson SESSION 3. Adapt writing to given mediums.

244612-2-18 SayPro Lesson WRITING STYLES FOR DIFFERENT MEDIA

244612-2-19 SayPro Lesson MARKETING WRITING ACROSS THE BOARD

244612-2-20 SayPro Lesson BROCHURES AND COLLATERAL

244612-2-21 SayPro Lesson Advantages Various Advertising Mediums

244612-2-22 SayPro Lesson Ethical requirements

244612-2-23 SayPro Lesson SESSION 4. Adapt writing to specific categories and markets.

244612-2-24 SayPro Lesson Characteristics of Great Marketing Content

244612-2-25 SayPro Lesson Reinforces creative decisions

244612-2-26 SayPro Lesson Writing is adapted to ‘speak to’ different market segments.

244612-2-27 SayPro Lesson SESSION 5. Evaluate copy against given specifications.

244612-2-28 SayPro Lesson Accurate and free of errors.

244612-2-29 SayPro Lesson Six steps that will help you focus in on your target market:

244612-2-30 SayPro Lesson NEWSPAPER TOOLBOX

244612-2-31 SayPro Lesson YOUR REVENUE GENERATOR OF CHOICE

244612-4-1 Formative Assessment Activity 1

244612-4-2 Formative Assessment Activity 2

244612-4-3 Formative Assessment Activity 3

244612-4-4 Formative Assessment Activity 4

244612-4-5 Formative Assessment Activity 5

244612-5-1 Summative Assessment Task 1

244612-5-2 Summative Assessment Task 2

244612-5-3 Summative Assessment Task 3

244612-5-4 Summative Assessment Task 4

244612-5-5 Summative Assessment Task 5

244612-5-6 Summative Assessment Task6