10064 Learning Unit 1Investigate and explain marketing communications concepts
PURPOSE: South Africa is a diverse community and people across all fields and occupations are required to interact with different groups of people. This Unit Standard assumes a basic understanding of diversity and requires learners to apply that knowledge as they live and work together is a specific South African community. It requires learners to challenge their own attitudes and values and to apply solutions within a specific context. It will be especially useful for learners in local, regional and national government departments, business, civil society, education and counselling, management, Non-Governmental Organisations (NGOs), events management and travel and tourism. The qualifying learner is capable of: Identifying and explaining marketing communication concepts and ideas Implementing low and high focus thinking Explaining and applying lateral thinking processes
10147 Learning Unit 2 Supervise a project team of a technical project to deliver project objectives
PURPOSE: The qualifying learner is capable of: Discussing and explaining the appropriateness of the various organisational structures. Supervising and monitoring a technical project team. Reporting progress on a technical project. Identifying and rectifying problems occurring in a technical project. Setting up, running and closing a technical project.
PURPOSE: The qualifying learner is capable of: Generating idea and solution options related to advertising contexts. Evaluating and selecting idea and solution options for development in advertising contexts. Formulating arguments for presenting selected ideas and solutions. Delivering idea and solution presentations.
244580 Learning Unit 4 Develop advertising activity specifications
PURPOSE: South Africa is a diverse community and people across all fields and occupations are required to interact with different groups of people. This Unit Standard assumes a basic understanding of diversity and requires learners to apply that knowledge as they live and work together is a specific South African community. It requires learners to challenge their own attitudes and values and to apply solutions within a specific context. It will be especially useful for learners in local, regional and national government departments, business, civil society, education and counselling, management, Non-Governmental Organisations (NGOs), events management and travel and tourism. The qualifying learner is capable of: Analysing given specifications for briefs. Specifying requirements based on analysis of given specifications. Compiling briefs for specific advertising activities. Producing and distributing briefs to relevant persons.
244613 Learning Unit 5 Select information for advertising assignments
PURPOSE: The qualifying learner is capable of: Defining information parameters required to address advertising requirements. Accessing information sources relevant for defined information needs. Evaluating information value against given specifications (briefs). Synthesizing information to address specifications.