Author: Neftaly Malatjie

  • 115116 Consider Your Information

        • Take time to proofread and check the accuracy of your information. Never use visuals that you haven’t carefully checked. (Failing to check your visuals ahead of time could be embarrassing to you and your audience!)
        • Vary the size, weight and color of the elements in your visuals when you need to emphasize something. Too many elements used for emphasis on one visual have the opposite effect – nothing will stand out!

  • 115116 Conclusion

      • summarise your main points on a slide;
      • present your conclusion in a succinct phrase or image;
      • display your key references to allow your audience to read more on your topic.


  • 115116 Brand identity design

      • In brand identity design, the visual communication designer’s role is to understand the lifestyle and behaviour of the target market, its competitors and develop a visual identity system that communicates the values of the brand. Its ultimate goal is to attract sales and increase the profitability of the business. A brand experience is more than a logo.

  • 115116 APPROACHES TO VISUAL COMMUNICATION

      • Arguments that are created in essays, rationales, visual presentations, oral presentations and for design that uses argument in its content. There are many types of visual communication designers. Some take a more analytical approach, some more conceptual, some expressive. Below are some examples of the various disciplines within the larger field of visual communication design.

  • 115116 Concepts of Visual Communication

      • The fundamental principles of design will never change.

        • Visual language is universally perceived – think how you make offensive hand gestures during road rage!
        • Design serves the basic needs of the human race – food, shelter, love, ego, status, safety, fears etc.
        • Design always references the natural world, mathematical laws and psychics – visual properties, structures and systems.

        Context (time and place) will always affect the final visual communication. The results are interpreted via culture, technology, zeitgeist and political/social/economic setting.

        Graphic design is a visual shorthand created and manipulated to communicate an idea or message. The human brain processes imagery thousands of times faster than written words. Design might be seen as a performance or dramatisation of content.

        Visual information in the correct context is a powerful rhetorical device. It compels the audience to make decisions. You can broadly split the discipline into two things: manipulation and inspiration.  What else counts as design? It is an organising principle, a naming convention and a mood setter.