Author: Neftaly Malatjie

• • Effects of light
  • Surface
  • Texture
  • Value (tint and shade)
  • Hue (colour)
  • Saturation (amount of colour)
  • Radiance, reflection

   

Your brain can work on a creative problem even when you’re not concentrating on it! Be prepared – great creative insights can occur at times when you’re doing something totally unrelated to your project. Brainstorming is a technique for generating lots of ideas in a short time. Remember that all ideas are good ideas at this stage! Look in magazines, books or other sources to see how others solved similar problems. Make lots of small, quick “thumbnail sketches” to try out many visual ideas.  Write lots of short, actionoriented headlines or slogans.  Look for images (photographs, clip-art) that might go with your message. Think about the feeling or mood you wish to convey, then look for type styles and colors that could help express it

2.4. STAGE 3: Fine-Tuning Ideas, Getting Feedback & Planning Production

Make a more complete version of your best idea or ideas. This could be an actual size or scale model of a drawing that looks as much as possible like the final piece. You can use it to:

• Present to others for feedback.
• Serve as a “road map” for producing your final artwork.
• Get cost and time estimates for offset printing or other methods of reproduction

Harmony in visual design means all parts of the visual image relate to and complement each other. Harmony pulls the pieces of a visual image together. Harmony can be achieved through repetition and rhythm. Repetition reemphasizes visual units, connecting parts and creating an area of attention. Rhythm is the flow depicted in a visual. Rhythm helps direct eye movement. Patterns or shapes can help achieve harmony. By repeating patterns in an interesting arrangement, the overall visual image comes together.

Variety provides contrast to harmony and unity. Variety consists of the differences in objects that add interest to a visual image. Variety can be achieved by using opposites or strong contrasts. Changing the size, point of view, and angle of a single object can add variety and interest to a visual image. Breaking a repeating pattern can enliven a visual image.

Rhythm is the repetition of visual movement of the elements-colors, shapes, lines, values, forms, spaces, and textures. Variety is essential to keep rhythms exciting and active, and to avoid monotony. Movement and rhythm work together to create the visual equivalent of a musical beat.