Author: Neftaly Malatjie

4. a)    Represents 4.4% of the U.S. population and is comprised of 15 different ethnic groups.

(b)    Individual language, religion, and value system of each group influences purchasing decisions, although some traits are common among all the ethnic groups.

(c)    Some cross-culture traits include an emphasis on hard work, strong family ties, and high value placed on education.

)    Is the largest ethnic group, with 15% of the U.S. population, and is growing rapidly

(b)    This subculture is composed of many diverse cultures from across Latin America.

(c)    Many companies have Spanish-language advertising and promotions featuring Hispanic and Latino celebrities.

)    Represents 12.3% of the U.S. population

(b)    Spend more money on depreciable products like clothing, entertainment and food.

(c)    Many companies have renewed their advertising focus on African Americans.

Culture is the accumulation of values, knowledge, beliefs, customs, objects, and concepts that a society uses to cope with its environment and passes on to future generations

2. Culture includes:
3. a)     Tangible items such as food, clothing, furniture, buildings, and tools
4. b)     Intangible concepts such as education, welfare, and laws
5. c)     The values and a broad range of behaviors accepted by a specific society
6. Because cultural influences affect the ways people buy and use products, culture affects the development, promotion, distribution, and pricing of products.
7. International marketers must take into account global cultural differences.
8. a)     People in other regions of the world have different attitudes, values, and needs.
9. b)     International marketers must adapt to different methods of doing business and must develop different types of marketing mixes.
10. Subcultures are groups of individuals whose characteristic values and behavior patterns are similar and differ from those of the surrounding culture.
11. a)     Subcultural boundaries are usually based on geographic designations and demographic factors.
12. b)     Marketers recognize that the growth in the number of U.S. subcultures has resulted in considerable variation in consumer buying behavior.

A social class is an open aggregate of people with similar social rank.

1. Criteria used to group people into classes vary from one society to another.
2. In the United States, we group according to many factors, including occupation, education, income, wealth, race, ethnic group, and possessions; analyses of social class in the U.S. divide people into three to seven class categories (see Table 7.4 on pp. 210 in the text).
3. Individuals within social classes develop some common patterns of behavior, attitudes, values, language patterns and possessions.
4. Because social class influences so many aspects of a person’s life, it also affects
5. a)     Buying decisions
6. b)     Spending, saving, and credit practices
7. c)     Type, quality, and quantity of products
8. d)     Shopping patterns and stores patronized