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A design brief is a written document for a design project developed by a person or team (the ‘designer’ or ‘design team’) in consultation with the ‘client’. They outline the deliverables and scope of the project including any products or works (function and aesthetics), timing and budget. They can be used for many projects including those in the fields of architecture, interior design and industrial design. Design briefs are also used to evaluate the effectiveness of a design after it has been produced and during the creation process to keep the project on track and on budget. Some firms rely on them more than others but there is a move towards greater accountability in the design process and thus many people find them most useful. They usually change over time and are adjusted as the project scope evolves. Often they are ‘signed off’ by the client and designer at set stages in the project.
A design brief may use the following layout:
- Title page
- Table of contents
- History
- Company history
- Company Profile
- Specializations
- Designer Profile
- Company Name
- Past Accomplishments
- Problem Statement
- Problem Description
- Constraints
- Budget
- Time
- Needs of the Problem
- Goals
- What you plan to accomplish
- Due dates
- What you plan to accomplish
- Solution Analysis
- Risks/Benefits
- Planned Solutions
- Sketches
- Synopsis
- Evaluation
- Conclusion/Summary
Normally the client gives the design project description to a designer or in some cases asks a designer to jointly prepare the brief. The brief includes detailed description about the theme of the project, target audience or the target user group, resources available, duration of the project, and finally budget of the project.
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