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| Activity | Questions Description | Mark |
| 1 | Describe a customer in the public sector context. | 3 |
| Activity | Questions Description | Mark |
| 2 | What is customer segmentation and how can it be applied in a public sector context? | 5 |
| Activity | Questions Description | Mark |
| 3 | What are customer needs and describe how you would identify customer needs? | 10 |
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