Assessors should ensure that learners demonstrate the following competencies:
Associated Assessment Criteria for Specific Outcome for Fundamentals 1:
Recording process are understood and applied.
Recording equipment is identified and described.
An effective recording is created.
Sound and visuals are edited together.
Mix is performed successfully.
All members of a general broadcast crew are identified and their roles discussed.
Basic aspects of effective communication are critically explained.
Strategies of basic teamwork are explained.
Effective leadership is described and debated.
The news aspect of live broadcasting is performed.
Commentary for live sport broadcastings is performed.
The essential equipment required for an outside live broadcast is identified and described.
Associated Assessment Criteria for Specific Outcome for Fundamentals 2:
The concept of the mass media is defined.
The process of mass communication is explained.
The function and the characteristics of the mass media is discussed.
Ways in which the public opinion influences the mass media is explained.
The requirements of the mass media is identified.
Associated Assessment Criteria for Specific Outcome for Core 3:
Effective pr�cis are discussed, written and analysed.
English language in terms of grammar, well-constructed sentences and paragraphs are applied.
Emotional and objective writing are assessed.
The importance of letters to the press and feedback on controversial issues are explained.
A passage is analysed and important information selected.
Associated Assessment Criteria for Specific Outcome for Core 4:
The importance of letters to the press is explained.
A letter to the press is written in prescribed format and style.
Feedback on controversial issues is dealt with correctly.
A passage is read, analysed and explained.
Important information is selected.
Language skills is demonstrated.
Language in practice is demonstrated.
Associated Assessment Criteria for Specific Outcome for Core 5:
Different methods of gathering news are identified.
Visuals and actualities are used correctly.
Contacts are made and good contacts details are kept.
The importance of working with other media is described.
A document is written for mass media and a story is told with all the necessary details and evaluated.
Different types of interviews are identified and interviewing skills is explained and applied.
A disaster story is constructed and told.
Working of cameras, and light and exposure concepts are explained.
Lenses, film handling, viewing and focusing are explained.
Broadcast equipment for video capturing is identified, set up, connected and used.
Various broadcast microphones are identified and used correctly.
Associated Assessment Criteria for Specific Outcome for Core 6:
The traditional news values are identified and described.
The subjective quality of news is debated.
Various categories of news reports are distinguished and discussed.
Process of writing a news story and the structure of good news stories are followed.
Story ideas and personal sources are created and evaluated.
Public relations and media interviews are explained and critically discussed.
Research is defined and an outline of the various research methods is critically discussed.
The keeping of proper records is debated.
An overview of the constitution and its makings, and the functions of the constitution is outlined and analysed.
The forces that shape South Africa and the evolution of politics is identified and discussed.
Basic Media Law and Practices, court terminologies, defamation and copyright terminologies are described.
Associated Assessment Criteria for Specific Outcome for Core 7:
Use the keyboard with correct posture.
Touch type with pace and accuracy.
Use the keyboard with accuracy.
Explain the functions of the important keys found on the keyboard.
Describe the format of a business letter and type it.
Describe the format of a memorandum and type it.
Use these manuscript signs effectively.
Have complete knowledge of the keyboard.
Create advertisements.
Identify various advertising presentation styles.
Type a pr�cis.
Put a telephone message into a proper format.
Type an internal memorandum.
Draft a fax message.
Design invitations.
Identify the qualities of an effective business letter and be able to type one.
Associated Assessment Criteria for Specific Outcome for Core 8:
The effects and use of electronic media releases are explained.
Electronic media releases are compiled and written.
The different types of electronic media releases are explained and applied.
The importance of advertising as a distinct field of communication is critically discussed.
The relationship between advertising and public relations is debated.
The use of advertising in public relations practice is explained.
The structure and the work flow of an advertising agency is explained.
An advertising agency is briefed.
How cultural groups differ from other groups with shared characteristics is discussed.
Cultural roles and norms are discussed.
How language can interfere with communication is explained.
Principles that encourage community building are described.
The process of writing is explained and applied.
Media Releases are compiled and different types of media releases are critically discussed.
Associated Assessment Criteria for Specific Outcome for Core 9:
The relationship between text and house style and how type is created is discussed.
The importance of line, tone and colour in production is explained and how to choose and prepare illustrations is critically discuss.
The hardware and software components of desktop publishing are identified.
The prepress process, including layout, digital make-up and repro is discussed.
The onpress process, including paper, inks, printing and finishing is discussed.
Digital design is described and applied.
Documents and columns are set up for a variety of publications.
Rulers, guides, and snap-to guides are used correctly.
Type including styles, sizes, leading, tracking, kerning are formatted.
The edit menu – cutting, copying, pasting – is used.
Multiple pasting, editing stories, spell checking is performed.
Paragraphs are formatted, text blocks moved/resized, lead adjustment.
Graphics placed and resized, text wraps performed.
Templates and style palettes set up.
Objects grouped and aligned, multiple paste with “step and repeat” functions performed.
Graphic formats, links, resolutions performed.
Colour, colour libraries and colour separation performed.
Bi-fold brochures and other custom layouts applied.
The rotation tool and drop caps used.
Page numbers applied and insert special symbols.
Styles and creating a custom style palette, use of templates applied.
Printing solutions and PPD’s and PDF’s applied.
Principles of design are described and applied.
Associated Assessment Criteria for Specific Outcome for Core 10:
The term “Culture” is defined.
The history of Zulu/Xhosa/Sotho/French culture is discussed.
Traditional beliefs are described.
Differences between gender roles are explained.
The history of the word in Zulu/Xhosa/Sotho/French is critically discussed.
Population numbers are discussed.
Methods of learning Zulu/Xhosa/Sotho/French are identified and applied.
Associated Assessment Criteria for Specific Outcome for Core 11:
Information that may be relevant to the script is gathered.
Information is analysed to identify aspects relevant to the script.
Research findings are documented and incorporated into script.
Databases for future research is created.
Associated Assessment Criteria for Specific Outcome for Core 12:
News scripts are written correctly.
Various news programmes are differentiated and discussed.
The concepts of input and output in the newsroom are identified and explained.
Items are selected and ordered.
Shows are constructed.
A programme is compiled to fit.
A news programme is professionally carried out.
The qualities of a good presenter are identified and discussed.
The importance of a good voice when presenting is explained.
A news story is read with the correct speed and emphasis.
The different uses of microphone techniques are applied.
A prompter is used.
Target audience is addressed with ease.
Ad-libs and gates are used when required.
The importance of knowing your material is identified, evaluated and applied.
Associated Assessment Criteria for Specific Outcome for Core 13:
Knowledge of Microsoft Office 2003 basics and the Internet is applied using all required functions correctly.
Knowledge of Introductory Microsoft Outlook is applied using all required functions correctly.
Knowledge of Introductory Microsoft Word is applied using all required functions correctly.
Knowledge of Introductory Microsoft Excel is applied using all required functions correctly.
Associated Assessment Criteria for Specific Outcome for Core 14:
Knowledge of Introductory Microsoft PowerPoint is applied using all required functions correctly.
Knowledge of Introductory Microsoft Access is applied using all required functions correctly.
Knowledge of Introductory Microsoft Publisher is applied using all required functions correctly.
Associated Assessment Criteria for Specific Outcome for Core 15:
Different types of feature stories are identified and explained.
The basics of good style identified and critically discussed.
The Wall Street Journal form of organising a story is evaluated and principles applied.
Freelance articles are written.
The various specialist fields that exist within the journalism industry are identified and explained.
Areas of specialisation that best suits the learner are identified and motivated.
The necessary skills to succeed as a specialist that would be marketable are described and explained.
A variety of editing is performed.
Captions for stories are created.
Good political reports are written.
A balance in political reports are maintained.
Major political events are covered efficiently.
Associated Assessment Criteria for Specific Outcome for Core 16:
Knowledge of Advanced Microsoft Word is applied using all required functions correctly.
Knowledge of Advanced Microsoft Excel is applied using all required functions correctly.
Associated Assessment Criteria for Specific Outcome for Core 17:
Photoshop window is customized.
A blended photo is created.
The marquee tools are used correctly.
The lasso tools are used as prescribed.
Objects are selected using the Magic Wand tools.
A layer is created via cut and the Layers palette used.
Level adjustments and opacity changes are made.
A composite image is flattened.
Photoshop brushes are used to paint and draw.
The Pen, Ellipse, and Line tools are used correctly.
Technical tips for digital cameras and scanners are critically discussed.
Images are retouched using the Patch tool, Dodge and Burn tools.
The Channels palette is used to create alpha channels.
Adjustments are made using the Channel Mixer.
Associated Assessment Criteria for Specific Outcome for Core 18:
An average publication is costed out based on its layout and size and evaluated.
The budget required for successfully running a publication is put together and evaluated.
High income publication and one that will run at a loss is distinguished and critically discussed.
The key role players in a functional newsroom are identified.
The flow of a publication from the brief stage to distribution and circulation is described and critically analysed.
The daily operation of a publication is managed and ensured.
The senior management of a newspaper and their respective responsibilities are discussed.
All practices within a publication are managed within legal and media regulations.
Associated Assessment Criteria for Specific Outcome for Core 19:
The processes involved in mass communication in the media sector are described, explained and evaluated.
Different styles of journalistic writing are applied to create an article for a specific medium (broadcast or print) and evaluated.
The technological processes employed in the media environment are discussed.
A variety of software packages utilized in the media industry are used to create a document and evaluated.
Given tasks are completed within a reasonable period of time and a professional report on the completed tasks is professionally presented.
Learners are to elect two of the following:
Associated Assessment Criteria for Specific Outcome for Electives 20:
A complete script is written demonstrating knowledge of various scripts formats.
The usage of various writing styles is debated.
The need for both sports and entertainment reporters is explained and the elements that contribute to good sport or entertainment compilations are discussed.
Specific sport or entertainment news are aligned to relevant target markets.
The concept of online journalism is explained and work is performed.
Associated Assessment Criteria for Specific Outcome for Electives 21:
Public relations concepts is explained in relation to media practice.
Positive newsworthy information is sourced and supplied to the media under proper supervision.
Discuss and apply the codes, norms and rules that govern media relations practice within public relations are discussed and applied.
Contact is made with the media.
An interview is planned and conducted.
The structure and the organisation of the South African print media is described.
The technical aspects of a camera is managed and photographs are taken.
Various types of articles often written by public relations practitioners are identified and described and captions, headlines and articles are written to print in specified newsletters.
Associated Assessment Criteria for Specific Outcome for Electives 22:
The terminologies used in the courtroom and in the legal field in general are discussed.
South African laws are identified and described.
The various South African courts and their jurisdiction are identified.
Punishment and sentencing in South African courts are discussed.
The laws that surround Defamation of Character and a journalist’s responsibility not to defame any individual or organization are described.
The concept of Invasion of Privacy is discussed.
Laws and requirements involved in copyrighting a piece of work are identified.
Understand the concept of newspaper registration and the purpose of the South African Media Council is discussed.
Integrated Assessment:
Assessment of competence is done through a combination of formative and summative assessment methodologies, tools and procedures, which will not discriminate against learners in an unjust or invalid way. Formative assessment integrates theory with practice, with transfer of skills being conducted in a real or simulated workplace environment. Assessment practices are fair, transparent, valid and reliable.
The purpose of assessment is to determine whether a learner has met the outcomes of the qualification in terms of theory and practice. Integrative techniques are therefore used to assess applied competence. Candidates should be required to demonstrate that they can perform the outcomes with understanding and insight.
Assessment should ensure that all exit level Outcomes and Critical Cross-Field Outcomes are evaluated. Assessment of the Critical Cross-Field Outcomes should be integrated with the assessment of the exit level outcomes. The Critical Cross-Field Outcomes are implicit in the learning and assessment programmes are designed to extend and further reflect integration.
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