SAQA ID: 50585 Operate a Windows System NQF Level 06
PURPOSE AND RATIONALE OF THE QUALIFICATION
Purpose:
The purpose of this qualification is to empower those in leadership roles with the knowledge to identify and formulate communication needs, contribute in developing communication strategy and tools and be able to communicate government information to help meet the communication and information needs of both government and the people.
This qualification will be useful for those involved in leadership roles in Public Service Communications working in all three spheres of government, i.e. national, provincial and local. The qualification will be useful to the following:
Communication strategists.
Speech writers.
Government communication analysts and policy developers.
Media liaison officers/press secretaries.
Government communication advisors.
Public journalists.
Public Relations officers.
Communication content developers and copywriters.
Developers/producers of multi-media communication products.
Elected office bearers.
Recipients of this qualification are able to initiate, design, develop, manage, implement, monitor and evaluate public service communication strategies, processes and products.
Rationale:
In a democratic system of government, it is vital that there be clear and open communication channels between the Public Service and different publics. This qualification will provide a mechanism for recognition of those who are able to engage in a variety of ways to meet the information needs of publics, provide leadership in government communication and promote the image of government. In particular, the qualification provides a mechanism to recognise the competence of those who are able to:
Develop, manage, implement and act as custodians of communication strategies within a government framework.
Facilitate joint planning and implementation of communication projects.
Identify, develop and oversee government information campaigns and products.
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