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The best way to impact a member of the media is to conduct a personal, face-to-face briefing where media materials can be passed on and questions are handled
efficiently. While this meeting situation is ideal, it may be hard to secure face-time with every journalist, so use the following tactics to help you in seeking and obtaining
coverage:
- Media Releases (customize) – Depending upon their medium and specialty area,
each media professional will interpret and use the information you provide differently. Take time to customize your message and media release for the targeted journalist.
- Media Alert – Issued only in preparation for media events; serves as an informational invitation that helps break down the elements of a media event which will highlight your program in a newsworthy fashion.
- Media Kits – Relevant and concise packet of program information used by the media as a resource to develop their story; also establishes appropriate contact persons from your program.
- Follow-Up – After sending all written materials, follow-up with the journalist to
ensure receipt and answer questions.
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