Your brain can work on a creative problem even when you’re not concentrating on it! Be prepared – great creative insights can occur at times when you’re doing something totally unrelated to your project. Brainstorming is a technique for generating lots of ideas in a short time. Remember that all ideas are good ideas at this stage! Look in magazines, books or other sources to see how others solved similar problems. Make lots of small, quick “thumbnail sketches” to try out many visual ideas. Write lots of short, actionoriented headlines or slogans. Look for images (photographs, clip-art) that might go with your message. Think about the feeling or mood you wish to convey, then look for type styles and colors that could help express it
2.4. STAGE 3: Fine-Tuning Ideas, Getting Feedback & Planning Production
Make a more complete version of your best idea or ideas. This could be an actual size or scale model of a drawing that looks as much as possible like the final piece. You can use it to:
- Present to others for feedback.
- Serve as a “road map” for producing your final artwork.
- Get cost and time estimates for offset printing or other methods of reproduction
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