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The purpose of the learning credited in this unit standard is to enable learners to create a variety of original design messages, forms and arguments using appropriate design elements and principles, communication methods and media, and using a variety of materials.
The communication processes inherent in the various fields of design are directly relevant to all designers, as communication forms the basis for user interaction. The standards that deal with communication also assist learners who may operate in much broader fields that include communication, media, human resources and audience and consumer behavior. hin the local South African environment.
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