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Before you start construction, ask yourself the following questions:
- What do I want to say? Exhibits usually hold an audience for only a few seconds, so you must start with a very clear idea of what you want to say. Pick a message that can be easily demonstrated or illustrated and outline the most important points.
- Who is my desired audience? Is your message intended for people who are old or young? Where do they live? What are their backgrounds? What do they have in common? What is important to them? If you can choose a location for your exhibit, pick a place likely to attract your intended audience.
- Why am I doing this? Do I want to teach a new idea? Persuade or encourage someone to do something? Reinforce an old idea? Show how something works? Sell something?
- Who can help me? Do you need to find people with special skills to help you? Will you need special tools or materials?
- How much space is available? Will you have a whole room or part of a room? An exhibit case? A tabletop?
- Will there be electrical outlets? Will you need lighting, slide projectors, computers, tape players or other electrical devices to effectively get your message across?
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