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Keep headlines and wording brief – include only the most essential information.
- Take time to proofread.
- Choose an easy-to-read typeface. Avoid using all capital letters, stacking headlines vertically or arranging type at an angle unless a special effect is needed. • Vary the size of the type (within the readable range) to show the levels of importance of different parts of the message. Make important information big and less important information smaller.
- Make samples of text using different typefaces and sizes to see how easy they are to read from the desired viewing distance.
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