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Depending on the type of brief that the client and production company are working with, there will always be a consultation with the client. This will be either a formal or informal meeting between the client and the production company. The meeting will be used for discussing the brief, the ideas within the brief, and also if working with a negotiated brief there will also be a discussion and improvements to any ideas that the client has thought of. However, when working with contractual brief, this is not the case, as although there will still be a consultation with the client, there is no input to be had by the production company, which in some cases is an advantage as the brief will be detailed and will be easy for the company to create the product, but then also if there are issues within the brief, these cannot be changed, which can affect the quality of the final product. In my opinion, it is always best to negotiate a brief, as it allows the creator to have their own input on the ideas that will be raised.
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