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The fundamental principles of design will never change.
- Visual language is universally perceived – think how you make offensive hand gestures during road rage!
- Design serves the basic needs of the human race – food, shelter, love, ego, status, safety, fears etc.
- Design always references the natural world, mathematical laws and psychics – visual properties, structures and systems.
Context (time and place) will always affect the final visual communication. The results are interpreted via culture, technology, zeitgeist and political/social/economic setting.
Graphic design is a visual shorthand created and manipulated to communicate an idea or message. The human brain processes imagery thousands of times faster than written words. Design might be seen as a performance or dramatisation of content.
Visual information in the correct context is a powerful rhetorical device. It compels the audience to make decisions. You can broadly split the discipline into two things: manipulation and inspiration. What else counts as design? It is an organising principle, a naming convention and a mood setter.
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