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Techniques to promote design concept generation
Confront the Problem
Is it a real problem? Alternatively, is it one imposed through some ad-hoc agent, and that can, if treated appropriately, vanish.
Change the Source of the Problem
Sometimes the source of the problem can be altered to either eliminate the problem or direct it to another part of the product where it can more easily be treated.
Isolate the Problem
Can the effects of the problem be isolated to particular systems or subsystems of a product, thereby allowing designers to focus their attention on it and not having to involve every designer on the project?
Invert the Problem
Inversion is a classic technique to solve design problems. There are many examples of this.
Reverse the Problem
Reversal is more about reversing the way you think about a problem or a design, rather than reversing the design itself. Some other examples of reversal include the following.
Divide the Problem
This is the classic “divide and conquer” technique. A problem which seems difficult can sometimes be handled by breaking into a series of sub problems such that the solutions of those sub problems can then be put together to solve the original, difficult problem.
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