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Use color to catch people’s attention and also as a tool for directing the viewer’s gaze through the message.
- Pick colors for type and art that contrast well with the background color – for example, black type on a yellow background.
- A simple color scheme of two or three colors (including the background), with only one of the colors being a highlight color, can often communicate more effectively than a design that uses a rainbow of colors!
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Space
- Use formal (symmetrical) balance primarily for formal, serious communication.
- Use informal (asymmetrical) balance for topics that call for a more dynamic and interesting treatment.
- Plan for “open space” in your design. Use open space to visually balance areas of text or artwork. If used properly, it can keep your design from appearing too cluttered or busy. • Make lots of “thumbnail sketches” (small, quick drawings) to see how a variety of headline and art arrangements might look.
Anatomy of a Flier or Poster
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