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- Which area of business involves your customer activity?
- What is its main product?
- Which local area he covers?
The analysis is not limited to profit-seeking activities. SWOT analysis may be used in any decision-making project. Surely you are going to be paid for your graphic design work, so from your point of view it IS a commercial activity but, during this phase, what is really important is the core activity which you are going to represent through your design project.
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