The first step in research, as mentioned earlier is to plan for the research. The research plan is used as the road map to be followed when conducting the research. The research plan is important in that it;
- It clears some grey areas in any research.
- It describes the target market for the researcher to go in better informed and prepared.
- It lays out in simpler terms the objectives of the research and thus makes it easier for the researcher to deal with objectives clearly and precisely.
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