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“A member will not seek personal advantage to the detriment of the Society and will actively seek to enhance the image of the Society.” It is necessary to write this principle into the Code of Conduct to prevent misuse of the considerable influence that a professional society can have. Nevertheless, its impact is largely internal and the points that have been made should be read in that light.
A member should not bring the Society into disrepute by personal behaviour or acts when acknowledged or known to be a representative of the Society. A member should not misrepresent the views of the Society nor represent that the views of a segment or group of the Society constitutes the view of the Society as a whole. When acting or speaking on behalf of the Society members should, if faced with conflict of interest, declare their position. Members should not serve their own pecuniary interests or those of the company which normally employs them when purporting to act in an independent manner as representative of the Society, save as permitted by the Society following a full disclosure of all the facts. Members are expected to apply the same high standard of behaviour in their social life as is demanded of them in their professional activities insofar as these interact. Confidence is at the root of the validity of the qualifications of the Society and conduct which in any way undermines that confidence (e.g. a gross breach of a confidential relationship) is of deep concern to the Society. Members should conduct themselves with courtesy and consideration towards all with whom they come into contact in the course of their professional work.
A member should have regard to the great extent that professional and other bodies depend on voluntary effort and should consider what personal contribution can be made both to the public generally and to the Society, in order to enhance the image of the Society and the quality of work delivered by its members. In this regard the member will inter alia seek co-operation with related professional bodies. A member should avoid any behaviour which impinges on the reputation of any other member of the Society.
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