People can spot a fake from afar, and the last thing you want your company doing is having an insincere business’ persona. Same goes for how you converse with your customers online or offline. Being genuine with your customers goes a long way when it comes to maintaining customer relationships. For example, if your customers are having issues with your product, provide an honest answer and don’t make promises you can’t keep. The worst thing you can do as a business is make false promises instead of an effective customer solution.
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