Loyal customers are at the core of every business’ including IT business – success businesses have a 60 to 70% chance of selling to an existing customer, while the probability of selling to a new prospect is only 5 to 20 percent. Maintaining customer relationships is no easy task, but if done right, it can help set your company apart from your competitors.
The act of maintaining a relationship with your customers is an essential part of a business strategy, and should be included in every business plan. To guide small businesses through this essential strategic point, we have put together 5 ways your brand can maintain customer relationships.
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