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- Customers often make helpful suggestions of ways businesses can improve their service. Businesses can use suggestion forms, listen to suggestions made during service or those made by customers who call into the company. These suggestions offer businesses the opportunity to listen to customer opinions, and are different from surveys or questionnaires because the information is volunteered. A customer has to choose to fill out a suggestion form, call customer service or approach an employee to voice a concern. Businesses can use this information to determine what products customers may wish to purchase or learn about other services that customers would like to see implemented.
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